The Broadway Launch in Singapore


Northacre is a British property company who develops luxury apartments in London, and is 69% owned by  Abu Dhabi Financial Group (ADFG). The Broadway, the exciting new residential and commercial scheme from  Northacre and ADFG, located at the former New Scotland Yard headquarters in Westminster, is set to re-  define how Londoner’s live, work and play on the doorstep of the Capital’s most iconic landmarks. The event  was attended by Northacre CEO: Niccolò Barattieri di San Pietro, Chief Executive Officer, Northacre.

SEQARA was appointed to pitch to two journalist from first tier media to attend the Broadway Launching in  Singapore, also support to develop press release and distribute it to luxury, property and lifestyle media.

Scope of Services

  1. Pitch to Luxury & Lifestyle Media
  2. Media Trip Arrangement
  3. Media Relations
  4. Press Release Distributions
  5. Media Monitoring
  6. Reporting


  • Media engagement for Indonesian luxury and property media
  • Media coverage in national media
  • Increased awareness of Northacre and Broadway London
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Public Relation


Northcare London

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