PT NEC Indonesia achieving the market leader position of being a total solutions provider for the Indonesian telecommunications industry.
Industry: Technology
Services: Public Relations
miratap is a Japanese housing equipment company help to create an ideal home environment with modern and classy products.
Industry: Houseware
Services: Digital Marketing
Pocari Sweat Run 2026 is a major annual hybrid running event in Indonesia that promotes sport tourism.
Industry: Event Sport
Services: Public Relations
Membangun strategi public relations (PR) yang solid membutuhkan banyak kerja dan usaha. Meski begitu, hubungan yang terjalin dengan publik berdampak besar terhadap pertumbuhan dan kemakmuran merek, bahkan mampu mencapai hasil yang luar biasa bersama target audiens dari setiap perusahaan maupun institusi. Strategi PR memungkinkan Anda mengendalikan bagaimana citra Anda tampil di mata publik, kompetitor, dan […]
Menulis bukan sekadar bakat seni. Bagi para profesional public relations (PR), menulis adalah keterampilan krusial yang dapat membawa perbedaan besar, baik bagi diri sendiri maupun bagi brand atau merek yang mereka wakili. Menulis PR memiliki karakteristik tersendiri yang melampaui sekadar menyusun siaran pers atau merancang media pitch yang sempurna. Para profesional PR dengan keterampilan menulis […]
Public relations (PR) sering kali disalahpahami sebagai sekadar aktivitas menjalin relasi atau menyebarkan informasi kepada publik. Padahal, di balik praktiknya yang terlihat sederhana, PR merupakan sebuah disiplin manajemen yang sistematis dan strategis. Salah satu kerangka kerja paling berpengaruh dalam dunia kehumasan adalah proses empat langkah yang dirumuskan oleh Scott M. Cutlip, Allen H. Center, dan […]
Bill Gates
Chairman Bill & Melinda Gates Foundation, Microsoft
In early 2025, the conversation around AI in public relations still carried the nervous energy of experimentation — teams were dabbling, testing the waters, wondering whether generative tools would prove to be a fleeting novelty or a structural shift. By mid-2026, that question has been answered decisively. AI has not only arrived in PR; it […]
In the summer of 2026, corporate crisis management finds itself at a paradoxical moment. The tools for monitoring, detecting, and responding to reputational threats have never been more sophisticated — yet organizational readiness is quietly eroding. A constellation of new data from Sprout Social, PwC, and industry-wide surveys paints a picture that should concern every […]
In an era dominated by algorithmic feeds, paid placements and influencer partnerships, one truth holds stubbornly firm: earned media is still the most trusted form of brand communication. A mention in a respected publication carries a weight no sponsored post can replicate. But the path from pitch to publication has grown longer, narrower and far […]