PT NEC Indonesia achieving the market leader position of being a total solutions provider for the Indonesian telecommunications industry.
Industry: Technology
Services: Public Relations
miratap is a Japanese housing equipment company help to create an ideal home environment with modern and classy products.
Industry: Houseware
Services: Digital Marketing
Pocari Sweat Run 2026 is a major annual hybrid running event in Indonesia that promotes sport tourism.
Industry: Event Sport
Services: Public Relations
Keberhasilan sebuah kampanye public relations (PR) tidak datang begitu saja. Ia menuntut perpaduan antara perencanaan strategis, sentuhan kreativitas, dan pendekatan berbasis data. Kampanye-kampanye terbaik selalu bermuara pada tiga hal mendasar: pemahaman yang tajam terhadap tujuan, pengenalan audiens secara mendalam, serta kemampuan merangkai narasi yang memikat. Lantas, apa yang membedakan strategi PR biasa-biasa saja dengan yang […]
Backlink merupakan salah satu faktor paling krusial dalam SEO (search engine optimization). Secara sederhana, backlink adalah tautan dari situs web lain yang mengarah ke konten Anda, dan tautan ini berfungsi layaknya sebuah rekomendasi. Ketika situs yang memiliki reputasi baik menautkan ke halaman Anda, mesin pencari akan mengartikannya sebagai sinyal bahwa konten Anda dapat dipercaya dan […]
Melanjutkan kumpulan istilah di bidang public relations (PR), advertising, dan media sebelumnya, kini kami menuliskan artikel istilah yang berawalan huruf Y. SEQARA Communications hanya menemukan enam istilah yang mungkin sudah pernah Anda temui dalam berinteraksi. Apabila Anda menemukan istilah berawalan Y lainnya, silakan tambahkan melalui kolom komentar. Yearbook: Terutama relevan dalam PR untuk perusahaan atau organisasi yang […]
Bill Gates
Chairman Bill & Melinda Gates Foundation, Microsoft
In the summer of 2026, corporate crisis management finds itself at a paradoxical moment. The tools for monitoring, detecting, and responding to reputational threats have never been more sophisticated — yet organizational readiness is quietly eroding. A constellation of new data from Sprout Social, PwC, and industry-wide surveys paints a picture that should concern every […]
In an era dominated by algorithmic feeds, paid placements and influencer partnerships, one truth holds stubbornly firm: earned media is still the most trusted form of brand communication. A mention in a respected publication carries a weight no sponsored post can replicate. But the path from pitch to publication has grown longer, narrower and far […]
The communications industry is undergoing a profound transformation. For years, PR measurement meant little more than tallying press clippings and calculating Advertising Value Equivalency (AVE) — a metric widely discredited by industry bodies like AMEC and PRSA, yet stubbornly persistent in boardroom presentations. Today, that approach no longer cuts it. The gap between tracked outputs […]