NEC
PT NEC Indonesia achieving the market leader position of being a total solutions provider for the Indonesian telecommunications industry.
Industry: Technology
Services: Public Relations
miratap
miratap is a Japanese housing equipment company help to create an ideal home environment with modern and classy products.
Industry: Houseware
Services: Digital Marketing
POCARI SWEAT Run 2026
Pocari Sweat Run 2026 is a major annual hybrid running event in Indonesia that promotes sport tourism.
Industry: Event Sport
Services: Public Relations
Serial Kuliah SEQARA: Tugas Corporate Communication, Pilar Strategis Menjaga Reputasi Perusahaan
Dalam lanskap bisnis yang semakin kompleks dan terhubung secara digital, corporate communication hadir sebagai fungsi strategis yang tidak sekadar menyampaikan informasi, tetapi juga membentuk persepsi, membangun kepercayaan, dan menjaga keberlangsungan reputasi perusahaan. Profesi ini menempati posisi krusial di persimpangan antara manajemen, karyawan, media, investor, pemerintah, dan masyarakat luas. Tugas utama corporate communication adalah merancang dan […]
Jika Anda Berpikir Siaran Pers Sudah Tidak Berguna, Mungkin Saja Karena Salah Penggunaannya
Pada tahun 2006, jurnalis Tom Foremski menulis sebuah unek-unek provokatif yang kini melegenda, dengan judul yang tak perlu ditafsirkan dua kali: “Die! Press release! Die! Die! Die!” Selama dua dekade berikutnya, frasa “siaran pers sudah mati” berubah menjadi semacam kebenaran yang diterima begitu saja — atau kesalahpahaman yang harus dibantah — tergantung dari sisi mana […]
Tips PR: Cara Membuat Siaran Pers Lebih Mudah Ditemukan di Mesin Pencari dan AI
Siaran pers selama ini menjadi andalan brand untuk menyampaikan cerita secara jelas dan kredibel. Kini, kejelasan yang sama dapat membantu cerita brand menjangkau audiens yang lebih luas — tidak hanya di mesin pencari biasa, tetapi juga di mesin pencari berbasis AI seperti Google AI Overviews dan AI Mode. Panduan dari Google sangat lugas: agar konten […]
If I was down to my last dollar, I would spend it on public relations
Bill Gates
Chairman Bill & Melinda Gates Foundation, Microsoft
The AI Inflection Point: What the 2026 Data Reveals About the Future of Public Relations
In early 2025, the conversation around AI in public relations still carried the nervous energy of experimentation — teams were dabbling, testing the waters, wondering whether generative tools would prove to be a fleeting novelty or a structural shift. By mid-2026, that question has been answered decisively. AI has not only arrived in PR; it […]
The Speed of Silence: What the Latest Crisis Communications Data Reveals About Brand Survival
In the summer of 2026, corporate crisis management finds itself at a paradoxical moment. The tools for monitoring, detecting, and responding to reputational threats have never been more sophisticated — yet organizational readiness is quietly eroding. A constellation of new data from Sprout Social, PwC, and industry-wide surveys paints a picture that should concern every […]
Inside the Inbox: What Journalists Really Want From PR Pitches in 2026
In an era dominated by algorithmic feeds, paid placements and influencer partnerships, one truth holds stubbornly firm: earned media is still the most trusted form of brand communication. A mention in a respected publication carries a weight no sponsored post can replicate. But the path from pitch to publication has grown longer, narrower and far […]