NEC
PT NEC Indonesia achieving the market leader position of being a total solutions provider for the Indonesian telecommunications industry.
Industry: Technology
Services: Public Relations
miratap
miratap is a Japanese housing equipment company help to create an ideal home environment with modern and classy products.
Industry: Houseware
Services: Digital Marketing
POCARI SWEAT Run 2026
Pocari Sweat Run 2026 is a major annual hybrid running event in Indonesia that promotes sport tourism.
Industry: Event Sport
Services: Public Relations
Seni Menulis PR: 5 Tips untuk Menciptakan Konten yang Memikat, Autentik, dan Konsisten
Menulis bukan sekadar bakat seni. Bagi para profesional public relations (PR), menulis adalah keterampilan krusial yang dapat membawa perbedaan besar, baik bagi diri sendiri maupun bagi brand atau merek yang mereka wakili. Menulis PR memiliki karakteristik tersendiri yang melampaui sekadar menyusun siaran pers atau merancang media pitch yang sempurna. Para profesional PR dengan keterampilan menulis […]
Tips PR: 4 Langkah Strategis di Public Relations
Public relations (PR) sering kali disalahpahami sebagai sekadar aktivitas menjalin relasi atau menyebarkan informasi kepada publik. Padahal, di balik praktiknya yang terlihat sederhana, PR merupakan sebuah disiplin manajemen yang sistematis dan strategis. Salah satu kerangka kerja paling berpengaruh dalam dunia kehumasan adalah proses empat langkah yang dirumuskan oleh Scott M. Cutlip, Allen H. Center, dan […]
Serial Kuliah SEQARA: Tugas Corporate Communication, Pilar Strategis Menjaga Reputasi Perusahaan
Dalam lanskap bisnis yang semakin kompleks dan terhubung secara digital, corporate communication hadir sebagai fungsi strategis yang tidak sekadar menyampaikan informasi, tetapi juga membentuk persepsi, membangun kepercayaan, dan menjaga keberlangsungan reputasi perusahaan. Profesi ini menempati posisi krusial di persimpangan antara manajemen, karyawan, media, investor, pemerintah, dan masyarakat luas. Tugas utama corporate communication adalah merancang dan […]
If I was down to my last dollar, I would spend it on public relations
Bill Gates
Chairman Bill & Melinda Gates Foundation, Microsoft
The AI Inflection Point: What the 2026 Data Reveals About the Future of Public Relations
In early 2025, the conversation around AI in public relations still carried the nervous energy of experimentation — teams were dabbling, testing the waters, wondering whether generative tools would prove to be a fleeting novelty or a structural shift. By mid-2026, that question has been answered decisively. AI has not only arrived in PR; it […]
The Speed of Silence: What the Latest Crisis Communications Data Reveals About Brand Survival
In the summer of 2026, corporate crisis management finds itself at a paradoxical moment. The tools for monitoring, detecting, and responding to reputational threats have never been more sophisticated — yet organizational readiness is quietly eroding. A constellation of new data from Sprout Social, PwC, and industry-wide surveys paints a picture that should concern every […]
Inside the Inbox: What Journalists Really Want From PR Pitches in 2026
In an era dominated by algorithmic feeds, paid placements and influencer partnerships, one truth holds stubbornly firm: earned media is still the most trusted form of brand communication. A mention in a respected publication carries a weight no sponsored post can replicate. But the path from pitch to publication has grown longer, narrower and far […]