NEC
PT NEC Indonesia achieving the market leader position of being a total solutions provider for the Indonesian telecommunications industry.
Industry: Technology
Services: Public Relations
miratap
miratap is a Japanese housing equipment company help to create an ideal home environment with modern and classy products.
Industry: Houseware
Services: Digital Marketing
POCARI SWEAT Run 2026
Pocari Sweat Run 2026 is a major annual hybrid running event in Indonesia that promotes sport tourism.
Industry: Event Sport
Services: Public Relations
Dampak AI pada Pekerjaan Marketing di Masa Depan
Dunia pemasaran dan komunikasi sedang mengalami transformasi besar-besaran. Kecerdasan buatan atau Artificial Intelligence (AI) bukan lagi sekadar istilah populer, melainkan sebuah kekuatan dahsyat yang membentuk ulang berbagai sektor industri. Dari layanan kesehatan hingga keuangan, dan secara khusus di bidang pemasaran dan komunikasi, AI telah muncul sebagai teknologi transformatif yang membawa implikasi signifikan bagi para profesional […]
Apa Itu Crisis Communications dalam PR?
Pernahkah brand Anda diterpa pemberitaan negatif setelah menarik produk dari pasaran? Atau mungkin Anda menyaksikan kompetitor kewalahan menghadapi bencana komunikasi? Kekhawatiran tentang bagaimana tim Anda akan menangani krisis yang terkait komunikasi tentu wajar. Setiap praktisi public relations (PR) paham bahwa krisis bukan soal “apakah akan terjadi,” melainkan “kapan” — dan cara Anda merespons bisa menjadi […]
11 Strategi Ampuh Membangun Kampanye PR yang Sukses dan Berkesan
Keberhasilan sebuah kampanye public relations (PR) tidak datang begitu saja. Ia menuntut perpaduan antara perencanaan strategis, sentuhan kreativitas, dan pendekatan berbasis data. Kampanye-kampanye terbaik selalu bermuara pada tiga hal mendasar: pemahaman yang tajam terhadap tujuan, pengenalan audiens secara mendalam, serta kemampuan merangkai narasi yang memikat. Lantas, apa yang membedakan strategi PR biasa-biasa saja dengan yang […]
If I was down to my last dollar, I would spend it on public relations
Bill Gates
Chairman Bill & Melinda Gates Foundation, Microsoft
The AI Inflection Point: What the 2026 Data Reveals About the Future of Public Relations
In early 2025, the conversation around AI in public relations still carried the nervous energy of experimentation — teams were dabbling, testing the waters, wondering whether generative tools would prove to be a fleeting novelty or a structural shift. By mid-2026, that question has been answered decisively. AI has not only arrived in PR; it […]
The Speed of Silence: What the Latest Crisis Communications Data Reveals About Brand Survival
In the summer of 2026, corporate crisis management finds itself at a paradoxical moment. The tools for monitoring, detecting, and responding to reputational threats have never been more sophisticated — yet organizational readiness is quietly eroding. A constellation of new data from Sprout Social, PwC, and industry-wide surveys paints a picture that should concern every […]
Inside the Inbox: What Journalists Really Want From PR Pitches in 2026
In an era dominated by algorithmic feeds, paid placements and influencer partnerships, one truth holds stubbornly firm: earned media is still the most trusted form of brand communication. A mention in a respected publication carries a weight no sponsored post can replicate. But the path from pitch to publication has grown longer, narrower and far […]