PT NEC Indonesia achieving the market leader position of being a total solutions provider for the Indonesian telecommunications industry.
Industry: Technology
Services: Public Relations
miratap is a Japanese housing equipment company help to create an ideal home environment with modern and classy products.
Industry: Houseware
Services: Digital Marketing
Pocari Sweat Run 2026 is a major annual hybrid running event in Indonesia that promotes sport tourism.
Industry: Event Sport
Services: Public Relations
Dalam satu dekade terakhir, tekanan untuk memproduksi konten dalam jumlah besar terus meningkat. Fragmentasi saluran media mendorong laju produksi semakin cepat. Penelitian menunjukkan bahwa “kesegaran” konten kerap menjadi faktor penentu dalam mendapatkan sitasi, dan kemunculan artificial intelligence (AI) generatif telah memangkas jarak antara merasakan tekanan tersebut dengan dorongan untuk segera bertindak. Kita hidup di masa […]
Di dunia public relations (PR), kemampuan bercerita bukan sekadar pelengkap — ia adalah inti dari profesi itu sendiri. Namun, di balik kata “bercerita” yang terdengar sederhana, tersembunyi tiga konsep yang saling terkait namun punya makna berbeda secara fundamental: narasi, antenarasi, dan cerita. Ketiganya membentuk suatu ekosistem komunikasi yang, bila dipahami dengan baik, akan menjadi senjata […]
Kita semua adalah pendongeng. Setiap hari, kita pulang dari kantor dan menceritakan kisah tentang apa yang terjadi hari itu. Kita menggunakan cerita untuk berbagi pengalaman, berharap orang lain dapat belajar darinya. Bercerita adalah praktik yang lebih tua dari tulisan itu sendiri. Bisa dibilang, kita secara naluriah terprogram untuk bercerita dan merespons cerita. Praktik kuno ini […]
Bill Gates
Chairman Bill & Melinda Gates Foundation, Microsoft
In an era dominated by algorithmic feeds, paid placements and influencer partnerships, one truth holds stubbornly firm: earned media is still the most trusted form of brand communication. A mention in a respected publication carries a weight no sponsored post can replicate. But the path from pitch to publication has grown longer, narrower and far […]
The communications industry is undergoing a profound transformation. For years, PR measurement meant little more than tallying press clippings and calculating Advertising Value Equivalency (AVE) — a metric widely discredited by industry bodies like AMEC and PRSA, yet stubbornly persistent in boardroom presentations. Today, that approach no longer cuts it. The gap between tracked outputs […]
For decades, the luxury travel market was defined by passivity—a reclining beach chair, a sequestered resort, and a slow-burning sunset. But a profound shift is occurring in the way we consume the globe. We are moving toward a new frontier of “Sport Tourism,” where the destination is no longer just a backdrop for relaxation, but […]