Category: Infographics
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July 7, 2026
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The PR Metrics That Matter: Public Relations Statistics Defining 2026

The numbers don’t lie. Public Relations (PR) in 2026 has shed its old skin — the one that measured success in press clippings and gut instinct — and stepped into something sharper, faster and far more consequential. A 24/7 news cycle, an algorithm-driven information ecosystem and a public that scrutinizes every brand move have converged […]
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June 26, 2026
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10 Kesalahan Media List yang Menurunkan Jumlah Coverage

Membangun media list yang kuat sama pentingnya dengan menyiapkan cerita yang hebat. Bahkan narasi paling tajam akan gagal jika daftar distribusi tidak tepat sasaran—bukan hanya soal kualitas vs. kuantitas, melainkan juga relevansi, konteks, dan timing. Banyak performa public relations (PR) yang buruk bukan karena pesannya lemah, melainkan karena daftar targetnya salah. Berikut sepuluh kesalahan umum […]
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June 17, 2026
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Cara Menggunakan PR Digital untuk Meningkatkan Visibilitas Merek Anda di LLM

Google bukan lagi satu-satunya raja di jagat informasi. Jika Anda tidak menyadarinya sekarang, brand atau merek milik Anda mungkin sudah mulai “terhapus” dari peta digital. Perhatikan sekeliling: audiens tidak lagi sekadar browsing, mereka mengobrol dengan AI (Artificial Intelligence). Mereka bertanya pada LLM (Large Language Model) seperti ChatGPT, Gemini, atau Claude untuk mendapatkan rekomendasi instan tanpa harus […]
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June 5, 2026
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Fueling a Fitness Revolution: Inside the ION WATER x AirAsia HYROX Jakarta Partnership

Jakarta’s fitness scene is gearing up for a major leap forward. PT Amerta Indah Otsuka, through its leading low-calorie ion drink ION WATER, has joined forces with HYROX Indonesia as the Official Hydration Partner of AirAsia HYROX Jakarta, set for June 27–28, 2026, at the Nusantara International Convention Center, Pantai Indah Kapuk 2. More than […]
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May 29, 2026
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Jurnal Palsu, Profesor Asli: Bagaimana AI Menggerus Kepercayaan Akademik

Dunia akademik sedang diguncang skema “pencurian identitas” digital yang sangat terorganisir. Bayangkan reputasi intelektual yang dibangun selama puluhan tahun di institusi elit seperti New York University atau The Wharton School of the University of Pennsylvania di Amerika Serikat (AS) tiba-tiba dibajak oleh algoritma. Nama-nama besar profesor kini muncul di bawah artikel ilmiah yang tidak pernah mereka tulis, diterbitkan dalam jurnal yang […]
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