Tag: GEO (generative engine optimization)
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March 8, 2026
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Five Moments When PR Isn’t Optional (And How to Make It Work for You)

Public relations (PR) isn’t just a line item on a marketing budget—it’s the connective tissue between what you do and what people believe about you. When it’s activated at the right moment, PR can shift perception, open doors to new audiences, and steady the ship when waters get choppy. From scrappy nonprofits to global brands, […]
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February 10, 2026
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Apakah GEO akan Menggantikan SEO?

GEO (generative engine optimization) atau optimasi mesin generatif (GEO) merupakan praktik meningkatkan visibilitas konten dalam respons yang dihasilkan AI (artificial intelligence) yang menandai pergeseran strategis dari peringkat dalam hasil pencarian menjadi dikutip oleh mesin generatif. Intinya GEO adalah proses mengoptimalkan konten digital untuk meningkatkan visibilitas dan kutipan dalam hasil pencarian dan jawaban yang dihasilkan akal […]
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