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Sabrina Anniversary Celebration 2018

Description

Sabrina is a premium body shape underwear brand in Indonesia. Sabrina, so far, has collaborated with a  number of well known Indonesia’s fashion designer and celebrities.

In 2018, Sabrina held 20th anniversary through a gala dinner in Surabaya. SEQARA has been appointed to  pitch and escort 5 national luxury and lifestyle media from Jakarta to Surabaya. SEQARA also invited 20 local  media in Surabaya to attend the gala dinner.

Scope of Services

  1. Media Trip Arrangement
  2. Media Database
  3. Pitch to Luxury & Lifestyle Media
  4. Media Relations
  5. Key Message Development
  6. Press Release Distributions
  7. Media Monitoring
  8. Final Report


Result:

  • Media engagement both national and local media
  • Media coverage in national and regional media
  • Increased awareness of Sabrina Shape Up
Summary
Created by

Seqara

Completed on

2018

Skills

Public Relations

Client

Sabrina Shape Up Foundation

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