Byline: Tangerang — November 2, 2025

When a pet brand launches a customer service channel, it’s usually a help desk with a friendly bot and a promise to reply soon. BOLT, Indonesia’s market-leading pet food label under CPPETINDO, is taking a different route. Today at the bustling final day of Indonesia International Pet Expo (IIPE) 2025 at ICE BSD, the company unveiled HaloBOLT—an interactive, WhatsApp-based CRM designed to bring the brand closer to pet parents in everyday, human ways.

I walked the expo floor, weaving through towers of treats and the soft thrum of grooming dryers, and sensed something more than a standard product rollout. This felt like a line opening—brand to human, human to brand—couched in a channel we all already use to talk to family. That’s the point, according to CPPETINDO CEO Paulius Juta: HaloBOLT isn’t just a faster reply. It’s a two-way bridge for questions, feedback, and those little stories we can’t help but share about the creatures who run our homes.

• What HaloBOLT is (and isn’t)

HaloBOLT lives on WhatsApp, which means pet parents—especially BOLT Cat and BOLT Dog users—can ping the team the same way they check in with a neighbor. It’s personal, quick, and refreshingly low-friction. Instead of burying information in menus, the chat-led experience becomes a front door to:

• Product know-how, from ingredients to varieties and how to choose the right bag for a growing kitten or a senior dog
• Real-time Q&A and light consultation when you’re weighing a diet switch or managing picky eating
• A space to swap notes, share feedback, or even just tell a story about the latest shredded sofa cushion
• Updates on promos and programs so you don’t miss the good stuff

This is not a chatbot mirage. On the other end is MinBOLT, the brand’s customer care persona—real people trained to be warm, fast, and attentive. That human texture matters when the conversation is about a pet’s appetite dip or a sudden allergic itch.

• How and when to reach them

HaloBOLT operates Monday to Friday, 09.00–18.00 WIB, serving pet parents nationwide—whether you shop at neighborhood pet shops, on marketplaces, or through e-commerce. The channel is designed for response, not red tape. Ask, consult, complain, gush. The team’s job is to listen and act.

• Why launch now?

If you’ve followed BOLT’s #TumbuhBersama (Grow Together) movement over the past year, HaloBOLT feels like the missing piece. The campaign has taken BOLT into cat and dog communities with education and collaborations; the new CRM makes that connection constant and close. Think of it as the everyday companion to a community-first approach: here when you’re comparing protein levels at the store, and here again when you need reassurance at 10 a.m. on a Tuesday.

• What this could unlock

For pet parents, it’s peace of mind and a single, casual doorway to brand knowledge. For BOLT, it’s a live pulse on what owners are feeling and needing—fuel for better products, clearer labels, and smarter programs. For the pets, ideally, it’s bowls filled with the right food and humans who feel supported enough to make steady choices.

There’s also something elemental about situating customer care inside a familiar chat app. It acknowledges that modern pet care is a conversation: about nutrition, budgets, habits, and the tiny quirks that define our animals. The friendliest tech is the one you barely notice.

• The bigger promise

BOLT is framing HaloBOLT as more than a consumer help line: it’s a commitment to transparent, two-way care. It’s the brand saying, “We’re here, not just when you buy, but when you wonder.” As Paulius put it on stage, this is about strengthening togetherness, empathy, and a shared pledge to help pets live healthier, happier lives.

About BOLT

BOLT is an affordable pet food brand under CPPETINDO, focused on providing high-quality nutrition for cats and dogs in Indonesia. Guided by innovation and a commitment to animal welfare, BOLT continues to develop products that support pets’ health and happiness.

About CPPETINDO

PT Central Windu Sejati (CPPETINDO), part of PT Central Proteina Prima Tbk (CP Prima), is a producer and distributor built on a simple belief: healthy pets are happy pets. For owners who want the best for their companions, every meal matters—shaping both physical and mental well-being.

Writer: Aditya Wardhana, AI