By Aditya Wardhana — Jakarta, June 27, 2024

Introduction

I walked into Grand Indonesia’s East Mall to find technology humming like a heartbeat—screens pulsing, projections bending time, voices from the future whispering across atriums. At the center of this sensorial storm sits a quiet protagonist: materials. In Wonderlab: Technology + Multisensory, Indonesia’s newest technology-meets-art showcase by GENEXYZ, TACO’s flagship interior solutions turn light, motion, and sound into a coherent spatial narrative—futuristic yet inviting, sleek yet human.

A Collaboration Shaped by Boundless Creativity

Since 2019, TACO has carried the torch of “Creativity is Limitless” through its “Karya Kita” installations. This year, that spirit evolves at Wonderlab, staged from June 21 to July 21 across three East Mall locations—Main Event (Level G), Main Atrium (Level 1), and Rama Atrium (Level LG). The ambition is clear: make technology feel tactile, not distant. “We’re proud to refine and amplify the exhibition’s ambiance with tailored colors, motifs, and concepts,” says Anastasia Tirtabudi, Vice President of Brand Marketing & Corporate Communication at TACO, underscoring the company’s role not just as a supplier, but as a creative partner.

Materials as Storytelling Engines

Walk any zone of Wonderlab and you’ll see the vocabulary of TACO’s finishes translating ideas into form. High Pressure Laminates (HPL) and the Sheet Mirror Series echo a silver-aluminum palette with gradient effects; they bounce light like instruments, shaping flow and attention. Their reflective qualities tease out the exhibition’s futurist language—surfaces that mirror visitors back as actors in the scene. Vinyl flooring ties the experience together underfoot, softening acoustics while guiding circulation between immersive moments.

Beyond the look, there’s a logic: durability for a month-long public run, maintenance ease for high-traffic touchpoints, and a precision fit. Large-format, seamless TACO Sheet installations remove visual noise—no joins, no fuss—leaving a clean, minimal canvas that lets the tech performances sing.

Design Intent Meets Technical Rigor

“An experiential tech show isn’t only about aesthetics,” notes Felix Tjahyadi, Wonderlab’s Artistic Director. “It’s about material quality that holds the space and heightens engagement.” With HPL, Sheet Mirror, and flooring selections calibrated to a modern–lux–futuristic brief, TACO meets the dual mandate: sensorial drama and long-wearing stability. The result is a stage where motion capture, interactive screens, and holograms read crisp and legible, rather than competing for attention.

Inside the Multisensory Machine

Wonderlab debuts GENEXYZ’s Metahuman™-driven vision of tomorrow, blending:

• Virtual influencers and real-time character interaction
• Holography, projection mapping, and integrated AI
• Robotics, Robodog demonstrations, and voice interfaces
• Motion capture, generative art and sound
• Interactive screens, music, and curated merchandise

Across these layers, TACO’s reflective and tactile surfaces become co-performers—multiplying light, framing motion, and giving visitors a sense of spatial continuity as they move from spectacle to spectacle.

The Business of Experience

For TACO, Wonderlab isn’t mere product placement; it’s a testbed for design-led manufacturing. The company’s portfolio—HPL, PVC sheets, edging, hardware, vinyl–SPC flooring, and multipurpose adhesives—is backed by SNI, ISO, Top Brand, Singapore Green Label, TKDN, and Superbrands certifications. As a national manufacturer with wide distribution, TACO leverages exhibitions like Wonderlab to validate how finish systems perform under pressure: day-long footfall, hands-on interaction, and shifting lighting conditions.

“Our goal is to help propel Indonesia’s creative economy,” adds Tirtabudi. “When materials elevate storytelling, everyone wins—the audience, the creators, and the brand.”

A Platform for the Creative Economy

The lineage from “Karya Kita” to Wonderlab traces a throughline: public art and tech can—and should—share a common design language. By keeping to a restrained material palette and pushing reflectivity, precision, and modularity, the exhibition reads as both modern and approachable. GENEXYZ’s Director, Belinda, frames it succinctly: with the right materials, advanced technology feels less like a demo and more like a lived-in future.

If You Go

• Venue: Grand Indonesia, East Mall (Main Event Lvl G, Main Atrium Lvl 1, Rama Atrium Lvl LG)
• Dates: June 21–July 21, 2024
• Expect: Metahuman™ encounters, holograms, interactive installations, and a study in how surface design can choreograph a journey.

About TACO

TACO Group is an Indonesian leader in interior solutions, offering High Pressure Laminates (HPL), PVC sheets, edging, hardware, vinyl–SPC flooring, and multipurpose yellow adhesives. Recognized as a premium national brand, TACO holds SNI, ISO, Top Brand, Singapore Green Label, TKDN, and Superbrands certifications, and operates manufacturing facilities in Indonesia with nationwide distribution. The company continues to innovate to meet evolving interior needs across the country.

For more information, visit https://www.taco.co.id