Author: admin_seqara
admin_seqara
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October 8, 2025
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Tips PR: Meningkatkan Kualitas Praktisi Public Relations

Apa yang Anda pikirkan pertama kali ketika mendengar kata “Public Relations (PR)”? Biasanya orang berasumsi PR merupakan kegiatan yang berkaitan dengan komunikasi. Bahkan seringkali PR dihubungkan dengan siaran pers, konferensi pers atau justru menyebarkan berita. Asumsi tersebut tidak sepenuhnya salah namun juga kurang tepat. Meskipun kebanyakan orang mengasosiasikan Public Relations dengan karakteristik tertentu, para profesional […]
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admin_seqara
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October 6, 2025
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A No-Nonsense Guide to Building an Influencer PR Strategy That Actually Works

Why Influencer PR Matters Right Now If you want people to talk about your brand in ways that actually move the needle, influencer PR is one of the sharpest tools you’ve got. Not because it’s flashy, but because real people trust real voices. The trick is doing it with intention—clear goals, the right partners, and […]
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admin_seqara
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October 3, 2025
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PR vs. Advertising: How to Balance Credibility and Visibility for Real Brand Growth

Many people lump public relations and advertising together, assuming they do the same job. They don’t. While both are designed to amplify brands, they operate with different mechanics, timelines, and outcomes. In this feature, I unpack their shared ground and their sharp distinctions—and show how each discipline fuels brand credibility and visibility in different, complementary […]
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admin_seqara
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October 2, 2025
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SEQARA Communications Perkuat Kompetensi PR dengan Sertifikasi Asesor BNSP dan Workshop Kolaborasi di Anugerah Humas Indonesia 2025

SEQARA Communications terus menunjukkan komitmen kuatnya dalam mengembangkan profesionalisme di bidang Public Relations (PR) melalui keterlibatan aktif pada pelatihan dan acara strategis bertaraf nasional. Sebagai PR Agency yang mengutamakan pendekatan humanis dan solusi komunikatif, SEQARA Communications yang diwakili oleh Founder dan CEO-nya, Niken Widi Hapsari, pada awal September 2025 ikut serta dalam pelatihan dan sertifikasi […]
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admin_seqara
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September 29, 2025
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Memahami Influencer PR: Di Antara Iklan Berbayar dan Kredibilitas yang Diperoleh

Kapan terakhir kali Anda membeli sesuatu tanpa bertanya dulu pada orang yang Anda anggap tepercaya? Di era saat ini, rekomendasi personal sering menjadi penentu, bukan sekadar iklan yang lewat di beranda. Di sinilah peran hubungan dengan influencer terasa vital: bekerja dengan sosok yang suaranya terdengar autentik karena mereka telah membangun kepercayaan audiens. Jika kepercayaan adalah […]
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