Press conferences are media events. They are designed to either get positive press coverage of an announcement by your organisation, perhaps of a new policy, product or service, or to limit negative coverage of a problem or disaster. Press conferences are unlike any other presentation opportunity, and the repercussions can be serious if  you mess […]

For a new business, getting the word out and promoting the startup is a crucial part of success, but it can also be costly. Not all startups have the funding to hire a PR firm to put together the strategies, media kits and press releases you need for promotion. The good news is there are […]

Content is key to getting your small business noticed online. The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in almost every business. Some might go as far as to suggest content marketing has become the most effective way […]

Overall, 2016 was a year filled with changes and advancements in the digital space. We saw the introduction of ephemeral content on Instagram, changes in Google AdWords, innovations in live streaming, algorithm updates, and an overall increased focus on unique, creative content marketing. It may seem like a lot to stay on top of, but […]

Considering that public relations now relies so much on digital media – which makes great strides every few years – it’s no surprise that 2017 will bring some changes to the tools and tactics in the PR industry. If you want to get the best results on your branding efforts, you need to stay updated […]