I’m proud to see how BOLT, the market-leading affordable pet food brand under CPPETINDO, keeps deepening its dedication to feline welfare in Indonesia. One tangible expression of this commitment is its long-standing support for shelters like Rumah Kucing Parung in Bogor Regency, West Java. Since 2017, BOLT has delivered regular food donations to the shelter—making a real difference in the lives of hundreds of cats and ensuring that strays receive daily nutrition to grow healthy and stay active.

BOLT x Rumah Kucing Parung: A Shared Vision

I admire the alignment between BOLT and Rumah Kucing Parung. As Wilda Novayana, Brand Manager of CPPETINDO, emphasizes, this partnership was forged on a mutual mission to elevate feline welfare through consistent, measurable action. Nutritionally balanced food support stabilizes the shelter’s operations and empowers caregivers who lovingly look after ownerless cats.

A Shelter in Focus: 800 Cats, Comprehensive Care

Founded by Dita Agusta, Rumah Kucing Parung is home to around 800 unowned cats—mostly domestic (kampung) cats, from kittens to adults. The team provides comprehensive care spanning vaccinations, sterilization, nutritious feeding, and ongoing health treatment. To me, BOLT’s consistency in supplying quality nutrition remains a crucial pillar that helps sustain essential daily services amid high operational demands.

Voices from the Field

“BOLT’s donations to Rumah Kucing Parung are incredibly meaningful in helping us provide optimal nutrition for the hundreds of cats in our care. BOLT has also become a favorite among our cats due to its appealing aroma and palatable taste. BOLT’s compassion for feline welfare has brought hope to many abandoned cats,” says Dita Agusta, Founder of Rumah Kucing Parung.

Operating on roughly 700 square meters of land, the shelter faces significant daily needs—from food and cat litter to vitamins, medications, and veterinary care. I see public–private collaboration as key to sustaining these critical services.

Beyond Donations: BOLT’s Broader, Ongoing Commitment

BOLT’s support goes further than food provision. The company actively backs community initiatives to improve feline welfare, including mass sterilization programs, street feeding, and education on daily nutrition and hydration for cat owners and strategic pet shop partners. These efforts extend social impact while strengthening community literacy on responsible pet care.

Safety and Quality Standards

BOLT is manufactured under rigorous safety systems: GMP (Good Manufactured Product) and HACCP (Hazard Analysis and Critical Control Points). Its formulas follow AAFCO (Association of American Feed Control Officials) standards, ensuring nutrient profiles meet cats’ daily needs. BOLT also holds an NKV (Veterinary Control Number) certificate from Indonesia’s Ministry of Agriculture, attesting to the product’s hygiene and sanitation compliance.

Formulation and Nutritional Profile

BOLT’s product range is crafted to support cats across life stages. Its dry food is enriched with egg and goat milk, yucca schidigera, yeast extract, and Omega 3 & 6. Guided by continuous research and development, BOLT keeps its recipes safe, nutritious, and highly palatable. Guaranteed analysis: Protein min. 28%, Fat min. 9%, Fiber max. 4%, Ash max. 10%, Calcium min. 1%, Phosphorus min. 0.8%, and Moisture max. 10%.

Scientific Perspective

“BOLT’s R&D Division continuously tightens and improves feed quality and its effects on cats over time—from the latest knowledge of feline nutrition to optimal protein levels and the most effective combinations of vitamins and minerals. Cat owners can rest assured that BOLT is safe for long-term consumption,” explains drh. Neno Sukelan, Scientific Communication Expert at CPPETINDO.

Population Pressures and the Role of Communities

Rapid growth in urban cat populations across Indonesia presents social and public health challenges. In Jakarta, an October 2024 estimate from the Provincial Office of Food Security, Marine, and Agriculture (DKPKP) recorded around 754,400 stray cats and 111,750 owned cats. Meanwhile, Standard Insights’ Consumer Report Indonesia 2023 notes that 68.76% of Indonesians keep cats—higher than ownership rates for birds, goldfish, dogs, and others. These data points underscore the urgency of adoption, sterilization, and nutrition education programs.

A Call to Action

Many cats are abandoned or left at shelters without financial support, exacerbating operational burdens. That’s why I invite everyone to get involved: adopt from shelters, volunteer time and skills, or donate. The challenges faced by Rumah Kucing Parung mirror the realities at many shelters nationwide.

“By adopting a shelter cat, you’re not only saving a life but also giving that cat the chance to experience happiness with a new family. Every cat deserves a loving home—and your actions can make that real,” concludes Wilda Novayana.

About CPPETINDO

PT Central Windu Sejati (CPPETINDO), a subsidiary of PT Central Proteina Prima, Tbk (CP Prima), is a producer and distributor built on the belief that healthy pets are happy pets. Responsible owners know that every meal plays a vital role in balancing their pets’ physical and mental well-being. Learn more on the company’s official site.