The Hidden Downsides of PR in 2025: Why Earned Media Still Backfires—and How to Plan Around It
Public relations (PR) is often sold as a trust engine: get seen, get quoted, get believed. But here’s the quieter truth I’ve learned the hard way—PR can just as easily stall, misfire, or boomerang. In 2025, the discipline sits in a paradox: it’s indispensable and, at the same time, stubbornly unpredictable. Stories don’t get picked […]