Introduction

I’ve always believed that behind every healthy cat stands a curious, consistent human who chooses to learn and care. That spirit sits at the heart of BOLT—an affordable pet food brand under CPPETINDO—as it doubles down on the #TumbuhBersama campaign. Soft-launched across social platforms in late 2024, the initiative now takes firmer shape as a long-term commitment to cat welfare through education, community collaboration, and research-driven nutrition support.

What the Campaign Stands For

#TumbuhBersama is an open call to owners, advocates, and cat lovers to take responsibility for feline wellbeing—from daily nutrition to compassionate, informed care. BOLT invites the entire ecosystem—shelters, communities, pet shops, and veterinarians—to participate, raising pet care literacy and turning healthy practices into everyday habits.

Wilda Novayana, Brand Manager at CPPETINDO, emphasizes that healthy feline growth depends on the owner’s curiosity about each life stage. It’s more than feeding and cleaning; it’s ensuring the right nutrients to support development and immunity. Through #TumbuhBersama, BOLT aims to actively support every stage of a cat’s life with daily essentials designed through comprehensive R&D, continuous innovation, and relevant product development.

Programs and Community Support

BOLT’s message of care shows up in concrete action: supporting sterilization to prevent overpopulation, contributing donations to animal shelters, and encouraging street-feeding initiatives. There’s also a simple, impactful invitation—provide clean drinking water for stray cats—to help communities build sustainable kindness into their routines.

At the same time, BOLT thanks its loyal customers for strong sales performance across five provinces—East Java, West Java, South Sumatra, North Sumatra, and Riau. For BOLT, #TumbuhBersama is about more than numbers; it’s about growing together with the entire cat food ecosystem through nutrition education and humane care practices.

Nutrition Science: What Cats Need

According to drh. Neno Sukelan, Scientific Communication Expert at CPPETINDO, owners need clear, shared understanding of the right nutrient profile. An ideal cat diet prioritizes high-quality animal protein (such as chicken or fish) as the primary source, supported by complex carbohydrates from whole grains (like corn and brown rice), and complemented by fiber- and vitamin-rich vegetables (carrots, spinach). Strict food safety standards apply—from ingredient selection to hygienic processing—with routine laboratory tests to ensure the absence of harmful contaminants. These practices underpin BOLT’s commitment to product safety and quality.

Product Range: Dry and Wet That Work Together

BOLT provides the protein cats require through both dry and wet formats. Its newest wet food contains 28% protein and aligns with AAFCO recommendations of at least 25% for the respective category, complementing daily needs. Meanwhile, BOLT dry food is enriched with egg and goat’s milk, yucca schidigera, yeast extract, and Omega 3 & 6 to support better digestion, reduce stool odor, and promote a healthy coat.

Launched at the end of 2024, BOLT’s wet food answers the market demand for a quality, affordable complement to dry food. The product is currently available across selected pet shops in Greater Jakarta (Jabodetabek) and is targeted to reach more regions in Indonesia throughout 2025.

Health First: Focus on Prevention

Urinary tract and digestive disorders are among the most common conditions in cats. Triggers can include external infections, suboptimal metabolism, or low water intake—often because cats avoid dirty water sources. A comprehensive approach is essential: balanced daily nutrition, clean drinking environments, and prompt veterinary visits when symptoms arise. Owner habits play a decisive role in prevention, allowing the #TumbuhBersama spirit to translate into real outcomes.

Wilda closes with a clear invitation: choose quality nutrition that meets daily needs—like BOLT—so cats can #TumbuhBersama, stay active, and remain protected from disease risks.

About CPPETINDO

PT Central Windu Sejati (CPPETINDO)—part of PT Central Proteina Prima Tbk (CP Prima)—is a manufacturer and distributor built on the belief that a healthy pet is a happy pet. For pet owners, every bite matters to a companion’s physical and mental balance. That commitment shows up through strict quality standards, continuous innovation, and ongoing education that helps owners make wiser nutrition choices for their beloved companions.

For more information, follow CPPETINDO and BOLT’s official channels, or visit nearby pet shops to check product availability and the latest campaign activities.

Writer: Aditya Wardhana