Advertorial vs. Editorial: How to Pick the Right Mix for Your PR Strategy
TL;DR A smart PR – like SEQARA Communications – plan blends both advertorial (paid, controlled) and editorial (earned, independent). Use advertorials to guarantee placement and shape the message; chase editorial to build credibility and trust. The magic is in the mix. Wait—what’s the actual difference? If you’re new to PR, the advertorial/editorial split can feel […]