Tag: ROI (return on investment)
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March 15, 2026
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6 Critical Times to Deploy Strategic Public Relations

When should I step on the Public Relations (PR) gas pedal? I ask myself this every quarter. Strategic public relations isn’t a constant megaphone—it’s a timing game. Deployed at the right moments, it shapes perception, opens doors, and compounds ROI (return on investment) long after the press cycle ends. Here are six critical inflection points […]
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March 1, 2026
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Beyond Good Intentions: How CSR Supercharges Public Relations

Introduction: Why CSR and PR Belong Together When corporate social responsibility (CSR) and public relations (PR) operate in sync, they do more than polish a brand—they create resilient relationships, measurable value, and long-term trust. CSR gives PR authentic substance; PR gives CSR the narrative, reach, and stakeholder engagement it deserves. Together, they form a feedback […]
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