By [Aditya Wardhana]

Jakarta, November 10, 2022 — The mall’s main atrium is buzzing long before the first spotlight warms the stage. Strollers glide past pop-up classrooms, parents exchange knowing smiles, and kids tug their guardians toward colorful booths promising music, math games, and make-believe. This is Kiddofest 2022, Kiddo.id’s four-day family festival devoted to the theme “Celebrating Uniqueness,” a jubilant reminder that every child learns, plays, and dreams in their own way.

Opened today at Main Atrium Pluit Village Mall in North Jakarta, the festival runs November 10–13 and begins with an official welcome from Agus M. Solihin, Coordinator of Character Strengthening Content Studies at Indonesia’s Ministry of Education, Culture, Research, and Technology (Kemdikbudristek). His presence signals a shared commitment: education that recognizes each child’s singular strengths and aspirations.

I find myself nodding along with Kiddo.id’s CEO Analia Tan, who frames the festival’s purpose with refreshing clarity. “We believe each child deserves an education aligned with their unique traits so they can realize their dreams to the fullest,” she says. It’s a sentiment that hums through the program’s design: a spectrum of workshops, shows, and discovery zones that invite children to try, tinker, and take pride in who they are.

• What the conversations sound like

The opening-day talk show, “Embracing the Unique Potential of Every Child,” gathers Analia alongside psychologist Erika Kamaria Yamin and sibling prodigies Mischka Aoki and Devon Kei Enzo—gold medalists in international math and science competitions. The trio paints a portrait of childhood that’s both hopeful and pragmatic: talent blooms with curiosity, structure, and patient guidance.

Erika, a child psychologist, anchors the discussion with a balanced approach. In early “golden years,” she explains, parents can provide steady stimulation across five developmental domains: physical, cognitive, motor, language, and socio-emotional. When these stay in harmony, interests have room to unfold—gently shepherded, not forced. I love how simple and actionable that sounds: a nudge here, a safeguard there, and a lot of listening in between.

For Mischka (14) and Devon (13), joy is the engine. They light up describing brain games and quickfire quizzes at home—little rituals that make problem-solving feel like play. Their takeaway is disarmingly straightforward: when you love the activity, great results often follow. It’s hard to argue when the messengers are beaming teenagers who’ve conquered global stages yet still giggle over riddles at the dinner table.

• What families can do here

Across the floor, families encounter a curated menu of learning experiences—from coding tasters and language labs to music corners, geography challenges, and movement workshops. The point isn’t to pick a lane and sprint; it’s to sample bravely, discover warmly, and choose intentionally. Parents can observe how their children light up, note what sustains their attention, and then match those emerging sparks with courses that deepen the flame.

This year’s Kiddofest carries an extra layer of significance: Kiddo.id is now part of the Singapore-based Flying Cape Group, an edtech network serving hundreds of thousands of learners in Asia. The partnership is more than a press-release milestone; it expands pathways for Indonesian families and learning providers alike. Over 1,500 Kiddo.id education partners gain faster routes to international audiences, while local families glimpse a broader, border-crossing ecosystem of programs.

The collaboration arrives with tangible proof. Nine Singapore education partners are here to pilot the Indonesian market through Kiddofest’s edufair: Our Music Studio, Stag Match, Neuromath Learning Centre, Jopez Academy, Kidspreneurship, Kodecoon Academy, VivaLing Online Language Academy, The Global Citizen Education Group, and Lil’ But Mighty. Lydia Ang, Director at Flying Cape, captures the moment crisply: with shared infrastructure and vision, learners and providers in Indonesia and Singapore can connect more seamlessly—geography be damned.

It’s a synergy that meshes with Kemdikbudristek’s Global Diversity Character program, which champions values-driven education—embracing difference, nurturing intercultural communication, and preparing children for a world that’s gloriously varied.

• The stage, the spotlight, the spark

Beyond the panels and sign-ups, Kiddofest is, at heart, a celebration. Across four days, the atrium fills with free activities and friendly competitions, performances from Sekolah Pelita Harapan, a lively Saman Dance contest for junior high schools, musical storytelling from “Mami Peri dan Sahabat Bintang” by Bintang Kecil, and special appearances by young stars Syakira Idola Cilik and Quinn Salman. It’s equal parts showcase and showcase-in-the-making: children witnessing peers shine—and then feeling invited to try themselves.

As I weave through the crowd, a quiet throughline emerges. The best learning environments don’t flatten differences; they feature them. They give children a safe stage, parents a compass, and educators a bridge to wider worlds. That, in essence, is what Kiddofest 2022 is building—an ecosystem where uniqueness isn’t just accepted but amplified.

About Kiddo.id

Founded in 2018, Kiddo.id is Indonesia’s first and leading marketplace for children’s activities and courses. Partnering with thousands of education providers across Indonesia and beyond, the platform has served tens of thousands of parents nationwide. Because for the good of Indonesia’s children—why not?

Visit the official site at [kiddo.id](https://kiddo.id) or download the app on Android Play Store.