Crisis Communications After the Algorithm Shift: What PR Leaders Need to Know in 2026
Why the Old Playbook Broke—and What Replaces It Crisis communication no longer moves in neat stages. Facts don’t lead, context rarely arrives first, and what “happens” matters less than what the platforms choose to elevate. The feed—its dials, incentives, and timing—decides what rises, what spreads, and what explodes. If that makes you uneasy, good. In […]
