Tag: Integrated Communications Agency
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August 1, 2025
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Barcelona Principles 4.0: Menghidupkan Kembali Pengukuran PR untuk Era Baru

Dua dekade berlalu sejak industri humas atau public relations (PR) merumuskan Barcelona Principles. Setiap lima tahun, International Association for Measurement and Evaluation of Communication (AMEC) menyempurnakannya agar tetap relevan dengan realitas komunikasi yang berubah cepat. Dinamai “Barcelona” semata karena pertama kali diadopsi pada sebuah pertemuan pengukuran di kota Barcelona, Spanyol—detail historis yang selalu membuatku tersenyum […]
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July 25, 2025
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OLXmobbi Brings Rap, Rewards, and Real Simplicity to GIIAS 2025

Jakarta, July 25, 2025 — I walked into GIIAS 2025 with one question on my mind: can trading in a car really be simple? At OLXmobbi’s booth, the answer wasn’t whispered—it was rapped. A Trade-In Partner That Sounds Different As the Official Trade-in Partner of Gaikindo Indonesia International Auto Show (GIIAS) 2025, OLXmobbi is using […]
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July 18, 2025
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Rahasia Algoritma YouTube: 5 Taktik SEO Tak Terduga untuk Meledakkan Impressions Anda

.Mengapa Video Berkualitas Sering Berakhir dengan Nol Views? Mari kita bicara jujur: setiap video legendaris yang Anda tonton hari ini—entah itu dari MrBeast atau MKBHD—semuanya dimulai dari angka nol. Membangun eksposur di tengah lautan konten sangatlah sulit, dan saya mengerti betapa frustrasinya saat Anda sudah menghabiskan puluhan jam mengedit, namun video tersebut berakhir “mati” di […]
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July 17, 2025
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Tips PR: Strategi Public Relations Berbasis Data

Strategi PR (Public Relations) berbasis data atau data-driven PR strategies adalah pendekatan dalam public relations yang menggunakan data dan analitik untuk merencanakan, melaksanakan, dan mengevaluasi kampanye PR. Dengan memanfaatkan data, praktisi PR dapat membuat keputusan yang lebih tepat, menargetkan audiens yang lebih relevan, dan mengukur efektivitas kampanye mereka dengan lebih akurat. Data bukan lagi sekadar renungan bagi para […]
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July 12, 2025
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The Hidden Downsides of PR in 2025: Why Earned Media Still Backfires—and How to Plan Around It

Public relations (PR) is often sold as a trust engine: get seen, get quoted, get believed. But here’s the quieter truth I’ve learned the hard way—PR can just as easily stall, misfire, or boomerang. In 2025, the discipline sits in a paradox: it’s indispensable and, at the same time, stubbornly unpredictable. Stories don’t get picked […]
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