Category: Infographics
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December 27, 2024
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Bukan Sekadar Iklan: Mengapa Earned Media Adalah “Mata Uang” Kepercayaan Tertinggi bagi Merek Anda

Sudah saatnya kita berhenti mengejar reach dan mulai mengejar trust. Di tengah gempuran iklan digital yang memenuhi layar ponsel setiap detiknya, pertanyaan krusial bagi setiap pemasar bukan lagi seberapa besar anggaran yang Anda miliki, melainkan apakah audiens benar-benar percaya pada apa yang Anda katakan. Kenyataannya, iklan berbayar mungkin memberi Anda visibilitas, tetapi ia tidak bisa membeli kredibilitas. Inilah […]
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December 20, 2024
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Konvergensi Media: Pengertian, Jenis, Dampak Bisnis, dan Contoh Nyata

Konvergensi media, pada intinya, adalah proses menyatukan beragam bentuk media massa ke dalam satu tempat yang terpadu. Bayangkan semua saluran komunikasi—media cetak, media tradisional, siaran, hingga kanal digital—berkumpul dan bekerja melalui satu teknologi yang sama. Itulah esensi konvergensi media: membawa pengalaman yang mulus bagi kita sebagai pengguna, cukup lewat satu perangkat yang paling nyaman. Apa […]
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December 16, 2024
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BOLT Strengthens Commitment to Feline Welfare with Ongoing Donations to Rumah Kucing Parung and Nationwide Nutrition Education

I’m proud to see how BOLT, the market-leading affordable pet food brand under CPPETINDO, keeps deepening its dedication to feline welfare in Indonesia. One tangible expression of this commitment is its long-standing support for shelters like Rumah Kucing Parung in Bogor Regency, West Java. Since 2017, BOLT has delivered regular food donations to the shelter—making […]
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December 14, 2024
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Sustainability Communications: Strategy, Substance, and Staying Credible

I keep hearing the same quiet alarm in boardrooms and break rooms alike: the world is changing faster than our plans. Glaciers recede, storms intensify, and expectations for corporate responsibility climb in lockstep. In that tension sits a simple truth—brands that navigate uncertainty with sustainable action and clear communication will earn the trust to endure. […]
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December 11, 2024
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B. Braun Indonesia Opens New Technical Service Hub in Karawang to Boost Healthcare Reliability

Introduction On a humid December morning in Karawang, the ribbon-cutting scissors gleamed as B. Braun Indonesia inaugurated its new Technical Service facility in Cikampek, West Java. The ceremony, held on December 11, 2024, brought together senior government officials and company leaders in a shared message: reliable medical equipment is the quiet backbone of quality care. […]
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