Tag: Infografis
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February 22, 2026
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5 Reasons You Need Proper Brand Guidelines (And How to Build Them)

What Are Brand Guidelines? I like to think of brand guidelines as a living playbook. Yes, they’re rules—but they’re also an agreement about how we want people to feel when they meet our brand, whether that meeting happens on a billboard, a website, a sales deck, or a support chat. Good guidelines don’t just say […]
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February 21, 2026
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Why Media Relations Still Matters: A Friendly Field Guide for Modern PR

Overview Media relations sits at the heart of public relations (PR) because it connects your story to the audiences who trust journalists, editors, and credible outlets. When you build real relationships with the press, you don’t just “get hits”—you earn visibility, third‑party validation, and momentum that compounds over time. In this friendly guide, I’ll explain […]
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February 17, 2026
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Clear Skies, Clear Messages: How Indonesian Airlines Are Rewriting Crisis Communication for 2025–2026

We’ve watched Indonesian aviation weather turbulence both literal and reputational. From fatal accidents to fare controversies, the sector’s survival has often hinged less on the incident itself and more on the speed, clarity, and credibility of its messaging. In 2025–2026, SEQARA Communications see airlines moving from damage control to foresight: proactive passenger care, operational transparency […]
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February 15, 2026
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Advertorial vs. Editorial: How to Pick the Right Mix for Your PR Strategy

TL;DR A smart PR – like SEQARA Communications – plan blends both advertorial (paid, controlled) and editorial (earned, independent). Use advertorials to guarantee placement and shape the message; chase editorial to build credibility and trust. The magic is in the mix. Wait—what’s the actual difference? If you’re new to PR, the advertorial/editorial split can feel […]
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February 8, 2026
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The New Rules of Crisis Communications in 2026

In the early days of social media crises, speed was everything. The first brand to respond usually won. The one that stayed silent lost control of the story. PR teams learned to move fast, issue statements even faster, and “get ahead of the story” before it spread online. That playbook is outdated. By 2026, speed […]
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